How to better market to your new & existing customers
Customer acquisition
The key to every small business: acquiring new customers. We believe the best businesses in our industry are built on the strong support of their local communities.
Our marketing program aims to benefit from the social networks in your local area. Done properly, this delivers an ideal starting point to build a strong referral business. We think referral businesses are much stronger businesses (80%+ conversion) than those that rely on 'lead providers', whose leads mostly have a very low conversion.
There are multiple marketing modules we provide to get the best out of your community. We provide you with the materials and easy step-by-step implementation guides. In addition, we assist you in setting up tools how to measure and record the return from your marketing activity, so you can optimise what works best..
Customer retention
You may be sitting on a gold mine without realising it: your customer database.
Many brokers see their current customers as the business they wrote yesterday, rather than the business they will write tomorrow. As your customers have trusted you with their business already, they are more likely to purchase additional products from you.
Our lifecycle analysis provides valuable insights into what financial products to market to who and at which time. We help you get the most out of what you already have.
Our program
Blue Pig supports its Members with a complete targeted marketing strategy. It includes emailers, sponsorship and partnership modules and additional communications and tools most brokers do not use today. Ask us about them.
Our marketing modules are run by marketing professionals and assist your business in improving its performance.
With an annual program in place, you can focus on what you do best – managing your business.
